Amaranta Entertainment is a disruptive innovative company that aims in identifying, supporting talent and brings to limelight the potential in artists from all over India.
I was approached to do design and branding for the cover of a talented music artist in Chennai. "Bitter Sweet" album is a reflection of the artists dual life and personality trait that I wanted to bring out through the album cover. Using design strategies and working with binaries helped me achieve a level of design that encompassed all of the characteristics of the artists life.
Bitter sweet sold 300 copies.