UNDERSTANDING MARKETING EMAILS FROM A DESIGN PERSPECTIVE
Fliptop a growing startup company based in San Francisco uses data science to help companies generate more revenue.Their software leverages public and web and also internal applications data.I designed this marketing email as a design challenge for their upcoming webinar on Predictive Lead Scoring- a webinar organized by the Fliptop.
The goal of this challenge was to get a lot of registrations to the webinar. (Keeping in mind visual appeal) At first, I approached this design brief by brainstorming and understanding the brand identity of Fliptop. As designers, understanding the company's vision and brand identity is essential along with the goals of the company. Fliptop's brand identity and layout architecture communicates simplicity where it allows audience to process diverse information at once. This straightforward and easy to read visual architecture is then convincing of the audience to process more data. Simplicity through visual identity can be a challenging approach but once those goals are achieved, it simply adds to the family of their visual aesthetics. Understanding color, typography, type size, icons, brand and holistic relationship of them all and using design methodology to the visual process is essential for designers.
Marketing emails needs to adapt a process where design influences the audience to pursue and visually charge in order to promote a brand. How do color form a relationship between icons and imagery? How does typeface and point size affect the content of the design?Does it communicate what it needs to? Is the marketing email speaking of flip top's brand identity? Addressing these vital question can then help with conceive a system.
DESIGN INTEGRATED WITHIN THE SPACE OF A HOME